In 2015, Asia Pacific will be home to more than half of the world’s population. It will represent a combined market of US$11,085 billion, with per capita spending ranging from US$28,849 in Hong Kong to US$617 in Nepal. 4 of the world’s 10 largest economies will be in this region and it will be responsible for 43% of global economic growth next year. But how do ordinary consumers live their lives?
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