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By: Sarah Boumphrey

Emi_europe2015-v1.1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In 2015, Europe will represent a combined consumer market of US$12,676 billion. It is home to 16% of the world’s households, but 29% of its single person households. The average European will spend US$15,937 in 2015 and save just 10.5% of disposable income. With an average age of 40.2 years, how do European consumers live their lives?

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