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By: Mykola Golovko

As consumers look for more personalization in their diet and wellness plans, they are turning to digital health products like apps and wearable electronics. Passive wearable electronics, including fitness trackers like FitBit and Jawbone, are one of the fastest growing categories in consumer electronics. Additionally, many nutrient-restrictive diets like gluten-free, lactose-free and FODMAP have apps tailored to guiding consumers through their daily food intake.

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