Home improvement retailers in France are experimenting with social media and other non-traditional channels.  For example, Leroy Merlin has launched an experimental program where consumers can share tools for free by making a reservation on Facebook and then borrowing them at the store. These initiatives are aimed at building consumer engagement and loyalty to combat showrooming trends. Watch the video for complete insights.

About Our Research

Request a complimentary demonstration of our award-winning market research today.