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By: Ildiko Szalai

Coty has bid for Chanel’s masstige make-up brand, Bourjois, in an all-share deal worth about US$239 million, making Chanel a stakeholder in Coty, with a 4.2% share. Coty’s enlarged colour cosmetics portfolio, with its predominantly mass price positioning, is getting aligned for emerging market expansion, targeting a wide consumer base with relative weak spending power and strong cultural roots for colour cosmetics use.

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