Many regional snack food players are growing in the US using both traditional and unconventional methods. TastyKake, a Philadelphia-based pastry manufacturer expanded its distribution network in 2011 by being acquired by Flower Foods. As a result, TastyKake is now available in the southern US and is rapidly growing sales. Chicago-based SkinnyPop, other other hand, is growing without acquisition. The company sells to convince stores, mass merchandisers and drugstores in the US where low-calorie options can be limited.