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By: Wouter Geerts

Homewares is in decline in the Netherlands due to consumer preference for spending smaller amounts of money on products such as glassware and dinnerware. However, new companies such as Blond Amsterdam and Babette are able to generate sales from these preferences by creating colourful, unique homewares items, at low prices. These companies are also creating products in sync with emerging market trends, such as high-tea cake stands and sushi plates.

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