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By: Euromonitor Research

    New HW slides

    2014 is a year of revived growth for the health and wellness industry, and attest to personal health and wellness goals being amongst the first to meet after a period of economic uncertainty. As such healthy food and beverages are once again outperforming their non-health and wellness counterparts. Two big movements towards natural and functionality form the core of consumer demand, yet it is the trusted physiological benefits such as energy boosting and specific food properties including lactose and gluten free that witness most growth.

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