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Consumers are on a heightened alert for air travel given the tragedies of the disappearance of Malaysia Airlines Flight 370 and the crash of Flight 17. Although airport security is stricter and flights are avoiding conflict zones, the impact of these tragedies on Malaysia airlines and Malaysia’s tourism industry could be severe. Consumers travelling to Malaysia may choose to fly with different carriers, and travelers in Malaysia may opt for other forms of transportation.  A restructuring or rebranding of Malaysia airlines is imminent, along with a cutback of unprofitable routes.

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