Location: Bombay Exhibition Centre, Mumbai, India
Date: 18th – 19th Sep, 2014
Event Description: Indian Ice Cream Congress-IICE is one of the most significant events in the global ice cream industry, organised by ‘Indian Ice Cream Manufacturers’ Association’-IICMA apex body of ice cream manufacturers in India. This is the only platform where the manufacturers and allied sectors comes together and exchange dialogues, presentation, new technology launches and discussion about latest trends in the global market in packaging, processing, ingredients and innovations. IICE attracts who’s who of the ice cream world from largest ice cream company AMUL to smallest handmade ice cream companies.
Presentation Time: 18th Sep, 2014 at 11:00 am
Presentation Topic: Indian Ice Cream Industry: Overview, Outlook and Opportunities
Presentation Description: The ice cream industry in India has witnessed double digit value growth in the last five years. Various trends that aid the growth includes- indulgence, rising disposable income, young adult population. The seasonality associated with ice cream is also starting to fade in India. Many international brands are entering the market and regional player are expanding their presence to teir2 and tier 3 cities. However in a mammoth country like India, there are many challenges related to power supply, infrastructure and cold chain availability. Expansion in the country involves high investment. On the positive side, given that the per capita volume consumption of ice cream in India is one of the lowest in the world, there is still a lot of room for growth. The presentation aims to provide an overview of the ice cream industry in India highlighting key trends in the industry that have aided the growth so far. It will provide a summary of various strategies used by manufacturers to capture market share. In conclusion, we will discuss the opportunities for growth giving recommendations to manufacturers on ways to maximise sales.