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Based on widespread gender stereotypes, many would assume that women worldwide are more concerned with their outward appearance than their male counterparts. Euromonitor International’s Survey Team polled over 6,600 consumers in over 16 different countries to further understand consumers’ style and their beauty and personal care routines. Play the video to find out which results enforced these stereotypes and which results went against the grain.

For further information, please download an extract of the survey results now or explore the full summary report.

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