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Grocery retailer Profi recently opened a new retail concept called Profi City in Sighișoara, Romania in June 2014. This unique store features innovative new modular technology that enables pre-built store sections to be added or taken away based on the profitability of the store. This not only allows Profi to open these stores in areas usually inaccessible to modern retailers, but also to resize stores rather than close them down completely. Euromonitor International believes that Profi City will be successful over the next five years.

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