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There are three main segments driving the growth of hot drinks in the UK. First is the coffee segment, driven by large chains such as Costa Coffee and Starbucks. Not only are these chains continuing to expand their outlets in the country, but new innovations such Costa’s Express machine are making it even easier for consumers to consume coffee on the go. The tea segment is also driving sales of hot drinks as tea shops continue to cater to current trends such as green and herbal teas. Finally, the large number of independent coffee and tea shops in the UK are driving sales of hot drinks. Innovation is key in this segment, and many small coffee shops are focusing on quality ingredients and a different experience and environment than chain shops.

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