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Contact lenses, a category predominately led by pharmaceutical giants such as Johnson & Johnson and Novartis, are witnessing a competitive shift. Many smaller players, once held back by their operational size, are now attempting to break into the contact lens space. Spectacle companies Hoya, Zeiss and Essilor for example are testing market entry strategies for contact lenses. The segment should start to see many mergers, acquisitions and new product launches in the upcoming years.

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