The number of consumers who dine out in Singapore is massive, and these consumers are constantly on the lookout for new unique experiences. Independent cafes in the country are becoming increasingly popular with teenagers to people in their 30s. These independent cafes, dubbed ‘Hipster Cafes’ by some of the locals offer distinct experiences that separate them from normal dining experiences. For instance, Chock Full of Beans offers art in the foam of its coffee, Windowsill Pie has a wooded cottage theme and Wheeler’s Yard is located in an industrial space and sells bicycles as well as food. Increasing purchasing power in Singapore means consumers can afford to spend more at these cafes for a unique experience and word of mouth as well as food bloggers keeps consumers on the lookout to try new cafes.
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