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L’innovation, levier majeur de croissance pour le marché de la Maison et du Jardin en France

Faced with a difficult economic environment in France and a confidence level of households still very low, market sales of the Home and Garden see a new performance hit in 2013. Not surprisingly, big ticket products were particularly affected while sales of more affordable products such as decorative painting saw a slight increase. In this context, innovate by offering value-added products is essential for manufacturers to revive the interest of consumers.

 

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