Internet retailing is the largest segment of overall retailing, but certain areas, such as grocery products, beverages and household products lag behind in digital sales. In an attempt to gain sales in these segments, internet retailer Amazon launched Amazon Fresh in Los Angeles and San Francisco, which delivers grocery products on a daily basis to consumers. More recently, Amazon launched Amazon Prime Pantry, which consumers can use to deliver non-perishable goods. Amazon hopes consumers in large urban areas and small rural areas, where grocery stores are difficult to access, will utilize these services.
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