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Asia Pacific has witnessed impressive growth in apparel and footwear internet retailing, contributing to 47% of total global value sales growth over 2008-2013. Apart from the developed markets of Japan, Taiwan and South Korea, China has been leading the fray. Tmall, China’s largest B2B platform, controlled over 33% of the regional online fashion market in 2013. Japan remains ahead of the pack in terms of m-commerce, despite a similar level of mobile internet subscriptions to South Korea.

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