Shelf appeal and pack functionality are two of the main trends Euromonitor observed at interpack 2014, and some the innovative brands are combining these trends into one package. For instance, Japanese canned preserved food brand Meidi-Ya recently changed its corned beef packaging from a metal can to a plastic container. This switch helps the product stand out on the shelf due to the material used, and is easier to open than a metal can with a key. Another instance of these converging trends is found in the Lancôme product Rénergie Lift Multi-Action Reviva-Concentrate, which is hot stampped to produce a metal look and has an innovative closure that twists to open or close the product to prevent spillage.
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