Euromonitor International visited the 2014 Sweets and Snacks Expo and identified five key trends in snacks based on our observations. Mini products, such as mini York Peppermints, are even bigger in 2014 than at the 2013 show. Products such as Hershey’s Ice Breakers Cool Blasts Chews, which start out as a gum and melts away, are driving mint innovation. Meat companies are releasing small-batch varieties of jerky and sausages made to fill a premium gap in the segment. Due to the success of Skinny Pop, ready to eat popcorn is booming with varieties such as sea salt and vinegar and sriracha making appearances at the show. Finally, thinner versions of existing snack products such as pretzels and cookies are being marketed as an easier portion control.
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