The global market for nappies/diapers is on the upswing, with the category as a whole seeing 5.5 percent growth since 2008. However, when an economic crises emerges in less economically stable countries, nappies/diapers use per child decreases as consumers either look to conserve the amount of diapers per baby or switch to cloth diapers all together. Euromonitor data shows that along with the declining use of diapers there is an increase in the sales of nappy rash treatment. Manufacturers of diapers in these economically unstable countries should look to promote themselves by educating consumers against diaper rash.
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