Celebrities play an increasingly important role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion. Their endorsement and creative input enable them to bring attention, credibility and other intangible benefits to a brand in a way that no other type of advertising can.

For more information, please download an extract of our latest strategy briefing, Celebrity Power and Its Influence on Consumer Behaviour today.

Watch this video on Youtube

About Our Research

Request a complimentary demonstration of our award-winning market research today.