Vitamin and Dietary Supplements Companies Should Look To Eastern Europe to Grow Sales

The vitamins and dietary supplements market in Western Europe is stagnating due to market maturity and economic turmoil. Eastern Europe is an option to companies looking to expand sales given its proximity to Western Europe and higher-than-average sales in the vitamins and dietary supplements market. Russia is the largest market in Eastern Europe with the vitamins and dietary supplements category valued at 2 billion euros, making it an obvious choice for companies looking to enter the region.

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