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Globally, confectionery packaging promises solid growth over 2013-2018, to rise by CAGR 3%. Flexible plastic will continue to lead, being widely perceived as affordable. As the consumer base expands to new, low income earners in Asia, pack sizes of 50g and below will see the highest unit volume growth. Affordability will also be key in Western Europe and North America, where both smaller flexible plastic packs and larger pouches to share will address consumers’ search for value.

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