Presentation Time: March 5th, 13.00-13.30 h, stage.
Presentation Content: In his presentation “Game-Changing Technology Key to Capturing the New Online Travel Consumer”, Angelo Rossini, Online Travel Analyst at Euromonitor International, will showcase the latest trends and developments in online travel, with a focus on sales, channels, players, changing consumer behaviour and the future outlook. Angelo will assess how the mobile channel is re-shaping the travel industry and review the potential for predictive apps and wearable technology. Euromonitor International’s research will help to answer burning questions such as how are online consumer demands changing and how should travel companies adapt their business models to be successful.
About the Event: With more than 170,000 visitors and 11,000 represented companies from 180 countries, the International Tourism Bourse (ITB), held in Berlin since 1966, is the leading B2B-Platform of all tourism industry offers.
In the middle of ITB Exhibition Grounds, located directly next to ITB Convention, and the Business Travel Panel, you will find an entire area only for social media and mobile travel services. At the eTravel World – the heart of hall 6.1– experts and practitioners highlight and question highly relevant topics from different perspectives concerning the industry sector, including:
- chances and risks of the social web for the travel industry
- the integration of social networks in information- and distribution strategies
- efficient travel through eTravel, navigation and mobile travel guides
- faster and better communication through smartphones and netbooks
To find out more, please visit http://www.itb-berlin.de/en/AboutITBBerlin/ITBAtAGlance/MarketSegments/ETravelWorld/