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By: Ian Bell

The home care industry grew unprecedentedly in 2013 with Ian Bell, Global Head of Home Care, Tissue and Hygiene Research at Euromonitor stating that growth will continue through 2014. This growth is due to the continued release of new products that are both innovative and low priced. As growth progresses, home care companies will look to diversify their product offerings to the premium and value ends of the price spectrum.

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