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Sports Nutrition Products Around the Globe

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As sports nutrition continues to outpace the overall consumer health industry, interest in the category from non-traditional customers and producers alike is growing rapidly. While protein has long been the bedrock of sports nutrition, much of the innovation in this dynamic category is coming from non-protein products – including creatine, amino acids, and carbohydrate- and caffeine-based combination pre-workout mixes – which are becoming increasingly popular in a number of markets.

 

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