The oversupply problem in China is a looming issue for the away-from-home tissue sector in 2014. Only 13 percent of all tissue sales in China account for the away-from-home sector, compared to 25 percent in Western Europe or North America. Tamara Bartels, Home Care, Tissue & Hygiene Analyst for Euromonitor, states that the problem could be solved by hotels, cafes, and restaurants buying more tissue supplies or the Chinese government starting a personal hygiene initiative, which could lead Chinese consumers to start investing in tissue products. Despite the problems in China, the away-from-home tissue sector is set to grow by US$6 million over the next five years on the back of strong growth in emerging markets.
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