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The Delhaize Group, parent company of grocers such as Mega Image, Food Lion and Alfa-Beta Vassilopoulos recently opened AB Cool Food, the first all-frozen grocer in Romania. The store offers a variety of frozen products including fruit, vegetables, ice cream and cakes, and plans to offer delivery services as well. Romanian consumers are skeptical of the quality and freshness of frozen food, and Euromonitor predicts that if AB Cool Food can improve consumers’ trust in frozen products the store will be a success.

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