Personal accessories companies are using partnerships this holiday season to release new product lines and attract consumers. For example, Amazon.com has launched a collection called “Christmas Store in Jewelry” featuring brands such as Kate Spade and Swarovski and Barney’s New York partnered with rapper Jay-Z to release a collection called “A New York Holiday”. Sulabh Madhwal, Personal Accessories Research Analyst at Euromonitor, states that department stores and internet retailers are expected to be the winners this holiday season because of these unique partnerships.


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