By: Utku Tansel













The focus of this report will be to examine the success of Hasbro’s licensing strategy and entry into the video games market primarily through mergers and acquisitions. The report will also analyse the importance of geographic expansion to determine which categories Hasbro will need to focus on in order to grow in the coming years.

Download a sampling of slides from the full company profile

Buy the full report here: http://www.euromonitor.com/hasbro-inc-in-toys-and-games/report

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