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Middle East travellers with a taste for the high life are seeing a few more frills on their budget airlines. Consumers in the region have a penchant for luxury. However, a surprising twist is the introduction of luxury services aboard low-cost carriers. Jazeera Airways was the first to introduce a business class in 2009, whilst keeping lower prices and achieving profitability. In 2013, Flydubai is following suit with its new business class services. Will this hybrid model expand to low cost airlines in other regions? The Flydubai experience will show us how sustainable the model really is.

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