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SSW13blue4c_with_shadowJoin Ewa Hudson, Euromonitor International’s Head of
Health and Wellness Research, as she discusses retail prospects for probiotic
food, beverages and supplements at SupplySide West 2013 post-conference
workshop developed with the International Probiotic Association (IPA).

Location: Las Vegas, USA

Date:  Saturday, November 16, 2013

Presentation Time: 8:45 – 9:30 am

Session Room: Congress Center, Casanova 601, Level 1

Speaker: Euromonitor’s Head of Health & Wellness,
Ewa Hudson

Session:  Global Growth Opportunities in
Probiotics Demand Responsible Marketing and Positioning

Whilst the probiotics boom may appear to be on the
wane, the dynamism is by no means dead. In fact, probiotic yoghurt remains the
leading functional food globally and continues to rank second in terms of
absolute value growth of fortified/functional food products, behind milk formula.
At fifth place globally in terms of percentage value growth, probiotic
supplements also perform exceptionally well. Although declining sales of
pro/prebiotic yoghurt Western Europe are of big concern for the industry, the
vibrant USA and emerging markets continue to offset the stagnation in Europe.

In her presentation titled “Global Growth
Opportunities in Probiotics”, Ewa will provide a trends analysis to offer
a comprehensive global perspective for strategic business planning. In
particular, her presentation will focus on the performance of probiotics versus
their non-probiotic counterparts, regional developments within yoghurt versus
pills and impact of the changing EU health claim rulings on probiotics in the
EU.

SupplySide West is the premier conference and trade
show for suppliers and buyers that drive the dietary supplement, food,
beverage, animal nutrition, personal care and cosmetic marketplace.

For more information, check out the SupplySide West
2013 website and programme: http://west.supplysideshow.com/probiotics.aspx

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