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By: Lisa Holmes


Who’s healthier: developed or emerging market consumers? Passport Survey attempts to answer this question using data from the newly released Global Consumer Trends survey, which questioned 16,300 consumers of all ages (15-65+) in nine mature and developing markets in 2013 about their health-related attitudes and behaviours in addition to other aspects of consumer life. Join Mike Jozwik, Head of Survey, and Lisa Holmes, Survey Analyst as they argue for the health of emerging and developed markets, respectively. Eileen Bevis, Survey Manager, moderates the friendly debate.

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