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EMI_preventionTreatment-v1.2

As maintaining health becomes ever more important to consumers there is a clear trend for products which offer prevention over treatment. This movement is evident in the comparison of OTC pharmaceutical data – which represents treatment – with that for VDS, as well as HW packaged food and beverages – which represents prevention. Those categories more aligned with prevention are witnessing faster growth than those more aligned with the concept of treatment.

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