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UNWTO logoDate:
21-23 October 2013

Location: Guilin, China

Presentation
date:
21 October at
15:45 local time

Presentation content: Online Travel in the BRICS

Caroline Bremner, Head of Travel and Tourism Research, will discuss the potential for online travel in the BRICS – Brazil, Russia, India, China and South Africa. Firstly, she will review the factors
driving demand for online travel in this fast changing landscape, covering internet and mobile smartphone penetration, the rising middle class and popularity of social media.

The BRICS share of tourism demand and online travel is gaining in importance world-wide, particularly thanks to China and its highly competitive online space and avid netizens. Despite the exponential growth forecast for online travel categories, challenges do remain and more work is required to ensure that the BRICS realise their full potential.

Conference: The seventh UNWTO-PATA forum on tourism trends and outlook aims at providing a platform for policy makers, senior officials, researchers and industry representatives to share their findings, practices and expertise in the tourism industry.

The two-day conference will consist of a technical session, encompassing academic, public and private sector perspectives on the dynamics in future tourism development and a plenary session, conducted by renowned international speakers from the tourism sectors on global & regional trends’ impact on tourism. For more information please click here.

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