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The health and wellness industry grew by 7% in 2013 (current, fixed exchange rates), equivalent to US$52 billion. Products which offer functional benefits such as FF milk formula, FF energy drinks and pro/pre biotic yoghurt drove the performance. Specific health positionings eg food intolerance, digestive health and beauty from within are also gaining ground. The US ranks second as emerging markets gain ground; China leads and Brazil, Russia and Mexico all rank in the top five countries of 2013.

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