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BRICS online travel

 

 

 

 

 

 

 

 

 

 

 

 

 

The BRICS’ share of tourism demand and online travel is gaining importance worldwide, particularly thanks to China and its highly competitive online space and avid netizens. Despite the exponential growth forecast for online travel categories, challenges remain and more work is required to ensure that the BRICS realise their full potential.

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