By: Virginia Lee

Virginia Lee, Senior Research Analyst at Euromonitor International, recently attended the HBA Global Expo. At HBA, graduates of the Fashion Institute of Technology’s (FIT) master’s programme in Cosmetics and Fragrance Marketing Management presented three sessions on “Beauty in a Digital World” as part of their capstone presentations. Virginia investigates the future of beauty retailing, including how technology might be used by consumers to buy products anywhere at any time.

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