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Hair care reached a total value of US $75 billion in 2012, mainly due to ingredient and product innovations in the category. Ingredient innovations include scalp treating ingredients found in skin care, anti-aging properties, and multi-step solutions beyond conditioner and shampoo. Product launches include hair serums, pre-treatment masks and pre-shampoo oils. Nicole Tyrimou, Beauty and Personal Care Analyst, and Anais Mirval, Ingredients Analyst, explain why these innovations will revive the hair care industry.

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