Internet retailing is growing at an unprecedented rate in Asia Pacific, growing by 188% between 2007 and 2012, which was the largest increase globally during that time. Asia Pacific’s internet retailing market is second only to North America. In highly populated countries such as China and India, consumers are increasingly gaining access to broadband internet, which is driving up the previously underdeveloped retailing segment. Asia Pacific’s internet retailing market is expected to overtake North America due to its large population size, rising incomes and growing familiarity with technology.
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