Due to Turkey’s growing economy, the country is attracting business from all over the world. One of the categories that has seen a surge in interest is the health and wellness food industry. Almost half the population in Turkey lives in large cities, and these on-the-go urban consumers are looking for healthy alternatives to fast food and snacks. Additionally, almost 10 million people over the age of 15 are facing obesity problems, so local and multinational manufactures are launching products with reduced fat and sugar.
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