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By: Ian Bell


The patterns of how consumers purchase hygiene products are changing as technology progresses. For instance, internet retailing of nappies / diapers has risen sharply in recent years. In fact, 40 percent of all diapers sold in South Korea are via online transactions. Ian Bell, Head of Tissue and Hygiene Research at Euromonitor, explains future opportunities for selling models, including thoughts on a contract based diaper service.

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