Cultural and social pressures shape men as tough, which ultimately affects their health outcomes. A strong sense of independence, control & resilience often prevents men from seeking timely help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion of men’s health. The challenge is to find successful approaches.
The report offers:
- An overview of masculinity and health indicators
- What does consumer health offer to men?
- Approaching and talking to men
- What is the future of men’s health