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EMI_FountainPens-v1.0

With the growth of electronic devices such as computers and smartphones and with the younger generations preferring ball point pens, fountain pens have had to re-define itself as a luxury product endowed with jewels and precious metals, rather than as a utilitarian tool. Luxury brands such as Parker and Montblanc, thus, are successful in persuading appreciators cutting across both developed and emerging markets to fork out a higher sum per unit purchase.

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