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In 2012 global packaging volume sales enjoyed growth of 3% and above in the snacking product categories of confectionery, sweet and savoury snacks and biscuits. In developing countries, a small pack format means a product can be afforded more easily by a wide range of consumers. In more saturated regions like Western Europe, large pouches can help position a product as value for money while smaller pack sizes can address health concerns in bringing greater portion control.

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