Euromonitor’s Senior Packaging Analyst Karine Dussimon outlines some of the key challenges and opportunities for glass packaging globally to 2016, with a focus on the beverage industry. In 2012, glass packaging managed to achieve another increase in global retail volume consumption across fast-moving consumer goods industries, going up by 1.6% to 311 billion units. Yet
competition from lighter and unbreakable packaging alternatives does not cease to intensify for glass, with rigid plastic and pouches in particular gaining territory in some food and soft drinks categories.
Glass Packaging stands at crossroads. Macroeconomic trends are reshaping markets and alliances across international boundaries. Energy costs continue to rise – but so do expectations of productivity. And consumers have new demands in terms of health, lifestyle and environment. This is the context in which the glass packaging industry must generate new ideas, new strategies and new growth. But how?
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