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Beauty and Personal Care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear. Companies with a core presence in beauty are focusing on cutting edge product innovation, while companies more present in personal care are spreading their coverage out to different markets. Manufacturers need to develop a clearly defined market segment in the industry to help drive strong growth, states Oru Mohiuddin, Senior Company Analyst at Euromonitor.

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