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The traditional family structure in China is changing, with more couples moving to urban areas and farther away from their extended families. As a result, many new parents are looking after their children themselves rather than relying on the extended family. Newer parents are also juggling their work and personal lives, and as a result of the combination of these trends, the age of potty training for children is increasing, which is good news for the nappies and diapers industry.

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