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The Beauty and Personal Care market is on the rise, which is good news for surfactants, which are a major ingredient in many beauty products. However, there is a major shift in spending in the beauty and personal care market. In Latin America and Asia Pacific, consumer spending on beauty products is increasing, while in North America and Western Europe, spending has slowed. Out of all surfactants, alkyl ether sulfates are the most widely used in Western Europe, and are expected to continue to grow, despite growing consumer concerns about sulfate use.

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